
Bojan Klacar, Executive Director of the Center for Free Elections and Democracy (CESID), said Serbians fail to see how joining the European Union (EU) would personally benefit them, and pointed out that this perception has been shaped by media and politicians who hold significant public trust.
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Speaking to Radio Television of Vojvodina (RTV), Klacar described the situation as a communication failure on the part of people in the EU.
“Over 60 percent of Serbians believe the country would benefit from EU membership, but less than half see any personal advantage,” the CESID director explained.
He believes this could change by focusing on the portion of the population with a neutral stance toward the EU.
Klacar also noted that recent CESID research found two-thirds of respondents doubt the EU will expand further, with many losing faith in the organization’s strength and vitality.
He highlighted the war in Ukraine, the EU’s position on the Jadar lithium project, and student protests as factors contributing to declining public support for EU membership in Serbia.
A spring public opinion survey conducted by CESID showed that, in a hypothetical referendum on Serbia joining the EU, 46 percent of people would vote in favor, while 44 percent would vote against.
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