Children’s hospital in Belgrade rejects SBB donation


The SBB Foundation received an urgent letter from the University Children’s Clinic Tirsova in Belgrade, rejecting its donation that it has been receiving for nine years.

One of the humanitarian activities carried out by the SBB Company and the SBB Foundation is the donation of cable television and internet services to institutions and organizations, including the Children’s Clinic Tirsova.

The SBB Company representatives view this as a form of obstruction but nevertheless invite all hospitals to contact the company so the foundation could donate to them its television and Internet services.

“We believed that a children’s hospital, which treats a large number of children, should also have this kind of support, and I can say that it has been an honor for us to help them this way, for almost nine years. However, we have received a letter instructing the SBB to remove its equipment from the clinic,” SBB Foundation director Jovana Lukic told Nova TV, reported

This practically means that the Children’s Clinic has turned down humanitarian assistance, said Lukic, adding that the company has asked the hospital management for an explanation, which it has not provided, and that it is in public interest to know if someone has prohibited the donation.

The SBB Company is the leading alternative cable operator in Serbia, providing TV, broadband internet and fixed telephony services. It operates as part of United Group, the leading multi-play telecoms and media provider in South East Europe, which includes N1 TV.