Consumer organization calls 5-day boycott

According to Efektiva the boycott starts on Monday and lasts through Friday, targetting Delhaize, Merkator, DIS, Lidl and Univerexport. It was called for a day earlier to protest the high prices of food.

Efektiva said that the boycott would succeed if the revenues of those 5 retailers drops by a third compared to the 37 percent drop in the previous boycott. Efektiva’s Dejan Gavrilovic said that the organization called retailers and suppliers to do something about the high prices but added that the only reaction were higher prices. He said that bottled water from Serbia was cheaper in Malta and coffee packed in Serbia is cheaper in Sweden. “Things made in Serbia are cheaper in neighboring countries,” he said.

Gavrilovic said that the 5 chains targeted in the boycott control more than half the Serbian market. He believes that if they lower their prices, others will follow suit.