Public broadcaster RTS stops airing SBB's advertisement without explanation

Who is afraid of Serbian citizens choosing what and how to watch on television? The SBB commercial was broadcast only once, and then it was no longer on the air on RTS.

"As far as we know, the advertisement complied with all the legal requirements, we do not see what is problematic when talking about the content of the advertising message, because it is based on data, therefore it is credible, so we do not know what could be the problem from that point of view ", explained United Group's lawyer Milos Stojkovic.

The director of RTS, Dragan Bujosevic, the Management Board of the Public Service and the Ministry of Information were also asked bout the decision, but there are no answers so far.

"The campaign is a factual image and concerns some basic life principles with which a person can identify and talks about the fact that in the territory where SBB exists, over 60 percent of citizens choose us," said SBB marketing director Minja Jugovic Janjic.

SBB has received a notice from RTS officials that an order has been received to stop the broadcast of the advertisement, without any explanation.

"What the Law on Advertising specifically provides is that an advertising medium cannot unreasonably refuse to broadcast an advertising message, and legal steps will be taken accordingly," said lawyer Stojkovic.