SBB to continue broadcasting Prva, B92 TV stations

“We reached an agreement, in the interest of all SBB users, and that was the motive that guided us while we were exposed to all kinds of pressure,” said the SBB statement, adding:

“Following an unprecedented negative media campaign, pressure on our viewers by the competition and the highest state bodies to switch to Telekom, a great victory of the Serbian citizens and users who massively supported SBB has been won. We want to thank everyone publicly, because, without that support, this would not have been possible!”

The SBB statement emphasized that, in addition to the national television stations that remain part of its offer and that will be broadcast as before, SBB viewers will now also be able to watch five new channels with premium content, the most popular international and domestic films and series, as well as the most famous music formats on new channels - Nova Max, Nova Series and Grand Nostalgia, produced by United Media, Insta TV and France 24.

“It has proved once against that the greatest strength of the SBB company are our viewers and our employees, and that, even when an organized campaign is waged against us, one that is against the rules of fair competition and fair market game, we manage to cope with all that and to defend the company and our viewers’ interests,” said the statement.

SBB is part of United Group along with N1.