SBB wins award for best marketing campaign

The award was given to the When You Have a Choice, Choose SBB campaign in the best profit integrated campaign category. The campaign was chosen from 5 finalists.

SBB Marketing Communication Director Minja Jugovic Janjic said that the campaign sent a strong message, promoting the views and values the company believes in such as courage, equality and freedom of choice. “Those messages were not to the liking of some media which censored our advertisement,” she said.

The campaign was censored by the Serbian state TV (RTS) without explanation. SBB said that they got no reply from the RTS management for the decision to ban the advertisement.