SBB wins award for best TV campaign

The award was presented as part of the regional digital conference on telecommunications and media trends - Digital2024, an event that each year brings together top companies and professionals from the media, telecommunications, marketing, and PR sectors.

The campaign highlights the fact that most people choose SBB services where the network is available, and emphasizes that those who choose SBB today are people who stand by their values. These are the same values they see reflected in the SBB brand.

SBB’s Marketing Director Minja Jugovic Janjic said the campaign addressed both current and potential customers, promoting the values and principles of SBB with which they can easily identify. “We wanted to send the message that it’s important to stand up for what you believe in, trust in the truth, make free choices, embrace diversity, strive for equality, and be brave,” she said.

According to her, the campaign sparked reactions from the very start, not only from the public and SBB users but also from some media outlets.

“It is interesting that we won Best TV Campaign award at the Digital Awards, despite it being censored by the public broadcaster. However, with a quick response and a shift in strategy, in collaboration with our media buying agency Direct Media, we managed to reach our target audience. We are proud that the campaign achieved excellent results and that it has been recognized and appreciated by our industry peers,” added Minja Jugovic Janjic.

SBB is part of United Group along with N1.