United Group's Shoppster & Sportina fashion group join forces

Sportina Group, the largest fashion company in the South-Eastern Europe region, and the largest integrated online and TV store Shoppster, owned by United Group, agreed on a strategic partnership and online sales of exclusive global brands only on shoppster.com, aiming at creating the largest regional fashion community on the platform which integrated web and TV sales, the statement added.

"Sportina Group exclusively brings world-famous fashion brands to Shoppster, and the partnership between the two companies opens a new chapter in the online offer of top fashion accessible to all potential customers in the future," it said.

Valentina Savic, Marketing Director of Sportina Group, said she was happy with the partnership with Shoppster, whose "business has been known for high-quality services and understanding of customer habits," adding "the cooperation would strengthen both companies and surprise all customers."

"Sportina Group has over 30 years of tradition in merging world brands with local customers. I am very pleased that Shoppster and United Group have recognized and selected us as partners in this ambitious initiative to create the largest regional fashion community on a platform that integrates web and TV sales. I could not imagine a better complementary partnership than this that will accelerate the digital transformation in the fashion industry throughout the region and thus create additional value and fulfil the wishes of all our new and existing customers. Fashion is not just pieces of clothing - fashion is an experience, a community... We, at Sportina Group, believe that together with Shoppster and United Group, we can bring the world's best fashion styles closer to everyone and that together we will enable every client to buy when they want, where they want and how they want," she said.

The integrated web and TV platform Shoppster, which is currently present in the markets of Serbia and Slovenia, and soon throughout the region, will offer users through its online platform well-known favourite brands such as Armani Exchange, Antony Morato, Fracomina, Superdry, Silvian Heach, Morgan, Marx, Only, Vero Moda, Tom Taylor and Jack & Jones. With Sportina's support, Shoppster will rapidly respond to customer needs, offering new styles, products and brands in the future, the statement added.

Ljiljana Ahmetovic , the Shoppster director, has said the platform offers a unique shopping experience and the most modern online shopping model, which stands out not only in the region but can stand side by side with the world's e-commerce platforms.

"Fashion is one of the fastest-growing categories in the world of online shopping, and that is why we are extremely proud of the new partnership with Sportina Group. We believe that our colleagues from Sportina fully share our values and ambitions, which is why the cooperation we have agreed will help us lay the foundation for new standards of online sales in this part of the world. Over 100,000 products and 2,000 brands that already exist in the Shopster range will now be enhanced by the offer of the most famous fashion brands. The partnership with Sportina Group will further strengthen the result we have already achieved in the e-commerce market, thanks to the expertise of our employees, simplicity and security of buying and selling, as well as meeting all the needs of customers and suppliers, " Ahmetovic said.

N1 also operates within the United Group.